Logo Items
Promotions or giving away products to customers for free is one of the most popular ways of marketing. Many other promotional campaigns are used all over the world such as discounts, cashback, and giving away free promotional items with products. However, the most profitable and highly used campaign is the giveaway of a promotional product to your customer with the main product. It increases your chances of sales and If you have ever bought a product from a supermarket, you already know how attractive these promotions are and you might even buy them if you don’t need them. The summary is endless and this industry is much bigger than you think. In this article, we’ve written an ultimate guide on everything you need to know about these logo items. So let’s get into it!
What are Logo Items?
Logo items are also known as promotional items. They are simple products such as pens, calendars, notebooks, or other small items with the company’s logo embossed or printed on them. The Company then uses these logo items as a promotion in the market. For example, giving away those items with the main product and for many other uses that we’ll discuss later in the article. The companies don’t make these logo items by themselves. Instead, they hire 3rd party companies who then make these logos or gift items for those companies according to their needs.
Uses of Logo Items in different Industries
But, of course, this industry isn’t just limited to customer promotions. Many other industries use these logo items for these items to target their leads. Below we’ve mentioned some most popular industries where logo item products are used.
Pharmaceuticals: Pharmaceuticals use these logo items to reach out to different private doctors. They give them those logo items as a gift and ask them to prescribe their medicines to patients when needed. In this way, they seek the attention of those private doctors and gain market share.
FMCG Companies: The logo items are used in FMCG products for short Fast Moving Consumer Goods. FMCG includes those products that are sold quickly and are usually non-reusable. Such brands use these log items to give away in the form of promotional campaigns. You might see many FMCG companies that give away some small items with their main products. They use it to market their products and to gain attention from customers.
Hotel Industry: Hotel owners use these logo items for their hotel amenities. However, usually 3-star and above hotel companies use these logo items. Suppose, if you stay in a so-called 5-star hotel, and they give you amenity kit products the same as you see in the market. Nothing special of course! That is why luxury hotel companies use these logo items to give their guests a personalized experience and to show them the standard of their hotel. You’re paying them hundreds of dollars for one night, so of course, they deserve to give you a customized experience. Today, every hotel above 3 stars uses these logo items to create custom amenity kits for their guests.
Airlines: The use of logo items in the airline industry is the same as in the hotel industry. Airlines order custom logo items of their airline logo embossed on them to give their passengers a luxury experience. Of course, you don’t want to see those typical 3rd party band products in your business class amenity kit. To keep their standard up and as a piece of luxury use custom logo items for their passengers.
Logo Item Manufacturing Companies
Whether you’re running an airline, FMCG, hoteling, or pharmaceuticals company, you can’t open a dedicated factory and hire workers to make customized logo items for your company.
Yes, you can set up a dedicated factory, but do you know the cost? It will cost you at least millions of dollars to make some logo items for a limited time in the year. We all know all these businesses and brands always look for a profitable side.
In this case, getting these things ready by a 3rd party firm or company will be profitable and convenient. There are lots of companies and businesses out there that work for other companies and make customized logo items for their promotions or needs. This industry is way bigger than you can think of.
How do Logo Printing Companies work?
If you are just curious to know how these logo printing companies work, mention not, we’re here. Or if you wanna order some logo items for your company, this section might be helpful. First, you need to find companies that make logo items for other businesses. You can find them in your local area. However, in general, local companies do not have any means of communication for new clients nor any website and office. It is because such small local companies don’t want to spend extra money on their marketing, and in proper offices. Most likely, you can find them through mutual clients.
Another way to find large-scale logo item companies is to find them through Alibaba or MadeInChina. Most of the companies there are large-scale logo printing brands and have their factories and workers. Your manufacturer will then show you sample products that are available for production. You can choose the product of your choice, tell them the quantity and the manufacturer will give you the quotation. Once you pay them the advance, the printing will be started on the respected products. After the manufacturing is completed you pay them the remaining amount and the supplier will hand over the item to you. That’s it!
Things to consider before choosing the Logo Printing Company
There are many things that you should look into before you hire a logo item company to produce customized items for your brand. Of course, the quality of your promotional or amenity kits reflects your brand standard and a bad quality product may reduce your customers instead of increasing them. Therefore, we’ve mentioned some important things to consider before you order any logo item from the supplier.
Product availability: Before jumping into any other important factor. First of all, make sure that the company you’re choosing offers the raw products that you want. Of course, it is the basic consideration but many people first talk about their pricing, quality, TAR, and all that. They waste their whole time after they know that the printing company doesn’t even offer your desired product. That is why first make sure that the printing company offers the product you want and then move your deal.
Quality of the raw products: Did you know, a bad quality logo item can decrease your sales instead of increasing in the future? It is because your buyers want a top-quality product even if you’re giving them for free. You got a free pen in the product you bought from the market, the pen doesn’t work when you try. How frustrating can that be? In this case, frustration with the brand is a common occurrence. This is why you should always make sure that the raw product you’re choosing is of good quality and up to the mark!
Printing Quality: Make sure that printing quality is up to the mark and your company logo is embossed on it perfectly. Some logo printing companies use basic ink printing, some use laserjet printing and some emboss the logo on the products perfectly. Of course, it depends on the price you’re paying them. Ink printing is the cheapest, laserjet is mid-budget and embossing costs relatively higher than ink printing and laserjet. Some large-scale brands and hotels above 4-star always use embossing for their items.
TAR: Turn Around Time is the time that the printing company takes from the production to the handing over of the products to the client. It all depends on the size of the factory and the quantity of the products. Moreover, FMCG companies require their shipment as fast as possible, because they need to start the promotion as soon as possible to beat other competitors. Whereas, the rest of the industries don’t require fast delivery; most of them don’t require the logo items for promotions. That’s why printing companies are likely to charge FMCG companies higher than any other industry.
Deliver your Custom Logo Items
In the final stage, you’ll get the delivery of your shipment. If the manufacturer is from the same country and works in the local state, then delivery will be seamlessly easy without any custom taxes, nor any hidden charges. All you’ll need to pay is the local logistic fare of the shipment. In the case of international shipment when your supplier is a foreigner, it might cost you relatively higher than local suppliers. It is because then you’ll have to pay the international courier fares, import taxes, custom duties, GSTs, freight forwarder charges, and many other hidden costs that will hit your pocket. So make your decision wisely. But sometimes, the international manufacturers might give you better quality than local suppliers in some cases!
